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H. E.

Rogers

COMMUNICATIONS  |  EDITORIAL WRITING  |  STRATEGIC CONTENT

01 - About

Turning insights into engagement

Multidisciplinary writer, creative leader and designer with a decade of experience delivering strategic campaigns, content, and experiences across hundreds of global projects.

My work blends research and creative thinking with operational excellence, translating ideas and technical insights into clear, engaging communications to strengthen your positioning, connect with your audiences, and drive measurable impact.

I thrive with science, strategy, storytelling, design, and cross-functional collaboration, bringing ideas from concept through execution.

10+

Years  Experience

100+

Collaborations

50+

Businesses

Brands
The Coca-Cola Company
PepsiCo
Danone
Unilever
Diageo
Perfetti Van Melle
Haleon
AB InBev
Starbucks
Bath & Body Works
L'Oréal
Reckitt
Rituals
Beam Suntory
Pantone
The Coca-Cola Company
PepsiCo
Danone
Unilever
Diageo
Perfetti Van Melle
Haleon
AB InBev
Starbucks
Bath & Body Works
L'Oréal
Reckitt
Rituals
Beam Suntory
Pantone
03 - Offering Services
Creative Services
04 - Experience

Where I've Shaped The Future

2024 - 2026

DSM-FIRMENICH

BEAUTY & CARE BUSINESS

Global Manager of Marketing Communications

  • End-to-end management of global marketing internal and external communications for a broad portfolio of bio-actives, vitamins, UV filters, and other technical performance ingredients and formulations.
  • Social content strategy, development, and performance optimization.
  • Creative direction and editorial planning for campaigns, launches, and scientific storytelling.
  • Cross-functional collaborations and stakeholder management with senior leadership, global marketing, R&D, regions, regulatory, creative and brand teams.
  • Event planning and executions, including multi-million dollar industry events.
  • Trade media partnerships and projects lead.
  • Vendor supervisor and direct report manager.

2021 - 2024

DSM-FIRMENICH

TASTE, TEXTURE & HEALTH BUSINESS

Global Manager of Foresight & Trends

  • Proposed and co-created foresight strategy and trend frameworks.
  • Designed customer events, experiences, and marketing toolkits for key global and regional accounts and commercial teams.
  • Art directed and developed marketing, concepts and activations at the global level for regional activations.
  • Collaborations and stakeholder management across multiple business units within complex matrixed organization.
  • Trend scout for the business, tracking emerging consumer behaviors and cultural shifts to inform global innovation and marketing strategy.

2018 – 2021

FIRMENICH

FLAVORS BUSINESS

Global Copywriter & Trend Analyst in Human Insights

  • Lead copywriter and researcher of consumer trends for food and beverage innovation.
  • Customer event planning and execution across global markets.
  • Partnership and stakeholder management across global and regional lab, R&D, and commercial teams.
  • Translated complex concepts into compelling brand narratives.
  • Trend scout for the flavors business, surfacing early signals from culture, retail, and media to guide innovation briefs.

2016 – 2018

FIRMENICH

PERFUMERY & INGREDIENTS BUSINESS

Technical Fragrance Compounder in Perfumery Creation

  • Lab technician and assistant to renowned Global perfumers.
  • Precision creation with adherence to Standard Operating Procedures (SOPs) and Good Manufacturing Practices (GMP), aligned with OSHA and company compliance.
  • Sample creation for household name brands across consumer fragrance categories.
  • Stakeholder management across global and regional lab, R&D, and commercial teams.

Technical Skills

Design & Creative

  • Adobe Creative Suite (Firefly, Photoshop, Illustrator, InDesign, Premiere Pro)
  • Google Suite + Google Flow AI
  • Canva + Magic Suite
  • Midjourney
  • Figma AI
  • Gamma
  • Runway
  • Jasper

Social & Digital

  • Social Media Content + Analytics
  • LinkedIn Campaign Manager
  • Sprout & Hootsuite
  • SEO + Google Analytics

Productivity & Collaboration

  • Microsoft 365 Suite
  • Teams, OneDrive & SharePoint
  • Workflow Organization
  • Digital Asset Management
05 - Education

Bachelor of Arts

English with Creative Writing Focus

Kean University

Dean's List Quarterly

Associate of Arts

English Studies

Rowan at Burlington County College

Dean's List Quarterly
06 - Contact

Let's make
something
remarkable

Searching for a creative partner who brings both strategy and soul? I'd love to connect.

Start a conversation

H. E.   R O G E R S

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