Copy

Words that do real work, across every register. As Copywriter Lead at Firmenich, I researched and wrote over 30,000 words of content for AromaSphere, the company's flagship sensory tool, and branded technologies from 'GinSpiration Legends' to 'Overall Inner Well-Being' for plant-fiber innovation.

My dual fluency as creative and trend analyst grounds the copy in real consumer insight, from foresight decks on sustainable proteins to creative perspectives on cuisine identity. The result is writing that persuades without shouting: intelligent, emotionally resonant, and calibrated precisely to its audience and moment.