Marcom

Full global marketing communications campaigns, conceptualized and carried through to launch. At dsm-firmenich I led ETERWELL™ HAIR, the first senolytic hair care ingredient, BOND AID with OXY 229 CB, the Sun's Up! seasonal sun care line-up, and global sun care initiatives built with corporate communications around debunking sun care and sunscreen myths.

Global to regional brand toolkit creation, webpages, press release, trade media coverage, event activations, and social campaigns. The work unified voice across B2B and B2C audiences. The challenge was always the same: honor the rigor of the science while making it desirable, accessible, and impossible to ignore.