Marketing & Events

Experiential strategy that turns industry moments into brand connection. I led the customer event experience for the 'Elevated Science, Elevating You' campaign at in-cosmetics Global 2025 in Amsterdam, owning the art design and the strategy behind how our brand and core hero products were presented to customers.

Additionally, I led internal marketing activations with customers for the annual Flavor of the Year campaigns with Taste, Texture and Health at dsm-firmenich from 2020 to 2024. These are moments engineered to anticipate culture, spark dialogue, and forge relationships that outlast the event itself.