10 years in the B2B, B2C, CPG industry for fragrance, food and beverage manufacturing.
Experienced in translating bold ideas into written content across a range of formats and mediums for projects, brands, and teams, all with vision and style.
Art direction and building aesthetics around concepts, ensuring cohesive visual storytelling in trend reporting and concept development.
Storyteller adept at driving innovation for new product development resonating with target audiences, all across a range of storytelling mediums.